[Sportschosun | Kwon Young-han] Fashion brands chosen by Hollywood star Meryl Streep and global sensation Jennie Kim of Blackpink will gather in Moscow this fall.
The collections of designers loved by celebrities from around the world will be showcased in spectacular fashion. They include Solangel, which created the dress worn by Meryl Streep in the film "The Devil Wears Prada 2," and Yanina Couture, which drew attention when Jennie Kim of Blackpink wore its designs during promotional shoots for her first full-length album, "Ruby."
Moscow Fashion Week will take place in Moscow, Russia, from Sept. 26 to Oct. 1. As a major international event in the fashion industry, it brings together emerging designers from around the world and follows Milan, London and New York on the global fashion calendar. More than 200 brands will participate in various programs, including runway shows and pop-up stores. Solangel, which created the dress worn by Meryl Streep in "The Devil Wears Prada 2," will present its collection alongside Chinese brand Momiwei and Russian brands Vereja, Ianis Chamalidy and Za_Za. Designers from Spain, Sri Lanka, Türkiye, the United Kingdom, India and the United States will also take to the runway.
Known for its crystal-embellished eveningwear, Solangel was founded by Irena Soprano and will unveil a new collection at Moscow Fashion Week. The dress created for Miranda Priestly in the film is one of the brand's recent signature pieces. Before that, global stars including Lady Gaga and Beyoncé had also chosen Solangel designs for red-carpet appearances.
Shin, a Moscow-based brand that produces its collections in Seoul, will also present a new collection. One of its key lines is fusion hanbok, which reinterprets traditional Korean clothing in a contemporary way. Russian-raised Korean designer ANTONIO SHIN explained his perspective on his roots: "The hanbok we interpret is daywear best suited to people who are not afraid to look different from others and want to express their creativity through clothing."
Russian designer brands have also appeared in projects with Korean artists. Jennie Kim of Blackpink wore Yanina Couture designs in promotional shoots for her first full-length album, "Ruby," including its teaser video, photobook and photocards. The dress came from the brand's Spring/Summer 2024 "Phoenix" line. Founded by Yulia Yanina, the fashion house is one of the Russian brands that have presented couture collections in Paris and secured a place on the haute couture calendar.
Momiwei will participate in Moscow Fashion Week as a representative of China. Its founder and design director, Shan Wei, took part in "10+3 SHOWROOM," an emerging-designer support program operated by China Fashion Week. Last September in Beijing, Momiwei presented its "Light Sequence" collection, reinterpreting traditional aesthetics through streamlined silhouettes and handcrafted details. In Moscow, the brand will showcase garments that combine xiangyunsha silk with velvet and acetate. Through soft draping and handcrafted details, the collection explores how traditional materials can be incorporated into a modern wardrobe. For the brand, participating in the fashion week is also an opportunity to establish a presence in the Russian market and the international fashion industry.
Among the overseas fashion industry professionals attending Moscow Fashion Week is Gu Yeli, founder of Ontimeshow. One of Shanghai's largest trade shows, Ontimeshow has introduced designers and showrooms during Shanghai Fashion Week. Gu's visit is aimed at discovering new design talent through the Moscow Fashion Week program. Gu said, "There is great potential for opportunities to collaborate with Russian designers on future projects," adding, "Collaborating with Russian designers can bring a variety of design styles to the platform and promote exchange and development between the fashion industries of both sides."
Alongside international industry figures, some of the youngest participants in Moscow Fashion Week will also take the stage. One example is 3DS, a brand founded by Mikhail Nikolsky at the age of 11. The now-14-year-old designer's collections are characterized by minimalism and relaxed silhouettes, combined with nature-inspired motifs and tactile material textures. 3DS will also participate in the official trade show of Shanghai Fashion Week, MODE Shanghai Fashion Trade Show, which runs from Oct. 8 to 12.
In addition to runway shows, the Moscow Fashion Week program includes pop-up stores featuring independent brands and World Fashion Shorts, an international film festival screening short films about fashion. Films were submitted from around the world. The screening program will feature short films from South Korea, the Philippines, Argentina, Brazil, Greece, Russia, Mexico and the United States.
Meanwhile, the BRICS+ Fashion Summit will be held in Moscow from Sept. 28 to 30. Manufacturers, retailers, investors, designers and representatives of industry associations will gather to discuss strategies for brand growth in international markets, changes in consumer behavior and the use of artificial intelligence in the fashion industry.
Kwon Young-han | kwonfilm@sportschosun.com
This article has been translated by GripLabs Mingo AI.
