'2026 Seoul Beauty Week' is being held from the 23rd to the 25th at Dongdaemun Design Plaza (DDP) in Jung District, Seoul.
Now in its fifth year, Seoul Beauty Week has established itself as a business platform that supports beauty companies entering domestic and overseas markets, as well as an event where visitors can experience the latest K-beauty trends in one place. The number of participating companies has nearly tripled from 52 in 2022, the event's first year, to 147 this year, while the number of buyer countries has expanded from 18 to 48.
Kolmar Korea is taking part as an official partner for the fifth consecutive year and has set up a booth under the theme, "Every Moment of Your Day, Kolmar."
The booth is organized around a "24-hour beauty routine" that spans morning skincare, daytime sun care, and nighttime cleansing.
In the skincare zone, visitors can experience the next-generation skin delivery technology, "Dermapfit Micro Needle," firsthand. The technology uses hyaluronic acid to minimize irritation while delivering active ingredients deep into the skin to improve absorption. Testers featuring a range of formulations that reflect the latest skincare trends are also available, allowing visitors to experience Kolmar Korea's formulation technology. In the sun care zone, a UV camera lets visitors visually compare the difference before and after applying sunscreen. The company is also showcasing a self-developed sun care formulation for the scalp. In the cleansing zone, visitors can wash off the products used in the sun care zone and then check their skin condition before and after cleansing with a skin analysis camera. They can also compare the cleansing power, spreadability, and feel of various cleansing formulations. A hands-on program is also available, allowing participants to make their own cooling mist. Photo zones, roulette events, and other programs have been prepared so visitors can enjoy and experience K-beauty.
On the final day of the event, the 25th, Kolmar Korea will serve as a judge at the Business Meetup Pitching Competition and help identify promising beauty startups with innovative technologies and ideas. The heads of Kolmar Korea's skincare research institute and UV Tech Innovation Lab will personally take part in the judging, and award-winning companies will be given opportunities for business collaboration with leading beauty companies.
A Kolmar Korea official said, "The competitiveness of K-beauty comes not only from outstanding brands, but also from the industrial ecosystem created by R&D and manufacturing companies, as well as distribution and platform partners that support them. As an official partner that has been with Seoul Beauty Week since its launch for five consecutive years, we will continue to create K-beauty in people's daily lives around the world with innovative technology and contribute to the ecosystem's sustainable growth."
Sohyung Kim, Sportschosun
This article has been translated by GripLabs Mingo AI.
