The 2026 LOTTE Summer Classic Concert was held on the 23rd at World Park in Lotte World Tower.
Under the theme of "A midsummer night of classical music in the city, hosted by Lotte," the performance featured pieces ranging from traditional classical works to film and animation soundtracks, offering something for audiences of all ages. Conductor Jung Hangeul and the Ditto Chamber Orchestra led the performance, while violinist Danny Koo, tenor John Noh, and bandoneon player Koh Sangji took the stage to deliver a rich and varied show.
About 4,500 people visited Lotte World Tower to escape the late-summer heat and enjoyed the classical concert set against the city’s night skyline.
The free concert began with a proposal from Shin Dong-bin, chairman of Lotte Group. He has previously said, "With the interest and love of our customers, Lotte World Tower and Mall have grown into a true landmark of South Korea," and added, "Now Lotte World Tower should be reborn as a complex cultural space that can give back its value to society." In line with that vision, Lotte has been hosting a range of seasonal participatory cultural festivals around Lotte World Tower, including "Spring in Jamsil" during cherry blossom season and the winter light festival "Lotte Luminarie," as well as unique sports events such as "Sky Run" and "Lotte Aquathlon." The newly launched "Summer Classic Concert" is planned to become a regular signature event for the summer season.
A Lotte official said, "We plan to continue preparing a variety of events so that Lotte World Tower can establish itself as a cultural destination that anyone can visit and enjoy."
Meanwhile, as of February this year, cumulative visitors to Lotte World Tower and Lotte World Mall had surpassed 500 million. Last year's annual visitor count also topped 60 million, a record high, driven by an increase in foreign visitors.
Sohyung Kim, Sportschosun
This article has been translated by GripLabs Mingo AI.
