"Underwear for My Body" Song Ji-hyo Steps in as the Model Herself... CEO Confidence

[Sportschosun Reporter Jung An-ji] Actress Song Ji-hyo showed off her healthy, toned figure as she personally modeled for the underwear brand she heads.

On the 23rd, the brand's social media account released an underwear pictorial along with the caption, "Curious about the red flavor, khaki."

What drew attention was that Song Ji-hyo, the brand's CEO, appeared in person as the underwear model. She wore a variety of products she had helped create and posed for the camera.

With years of experience shooting a wide range of pictorials, she captured attention with natural poses and expressions that highlighted the appeal of the products. Her firm physique and voluminous silhouette stood out, drawing admiration. She fully pulled off the comfortable yet stylish underwear, projecting a strong presence as both brand head and model.

Earlier, on the 18th, Song Ji-hyo shared a glimpse of her daily life as a CEO through the YouTube channel 'Song Ji-hyo Ji-hyoseong,' expressing her affection for the underwear business.

At the time, while introducing new products, she said, "These are products I came up with after putting a lot of thought into them," and added, "I even gave them cute names: Green Light with Hidden Motives, and Curious About the Red Flavor, Khaki," drawing laughter.

She also explained what led her to start the underwear business, saying, "It was hard to find underwear that felt comfortable on my body," and, "That was when I thought, 'Let's make underwear that is more appealing than something pretty at first glance, something I keep reaching for, and something that feels comfortable on my body — underwear made for my body.'"

Meanwhile, Song Ji-hyo continues to broaden her career, expanding into variety shows and business as well as acting.

anjee85@sportschosun.com