Banila Co, a makeup brand, announced that it has launched the 'Clean It Zero Matcha Edition' in collaboration with Japan's premium matcha brand, 'The Matcha Tokyo.'
'The Matcha Tokyo' is a leading Japanese matcha brand that offers a wide range of beverages and a wellness lifestyle based on 100% organic matcha. By maintaining strict standards from ingredient selection to manufacturing, the brand has set a new benchmark for premium matcha and has built a strong fan base among MZ generations in Korea and abroad.
Banila Co planned the collaboration based on its brand philosophy that, just as people choose healthy food for their well-being, they should also carefully select the ingredients that touch their skin. Building on its shared values with 'The Matcha Tokyo,' which delivers healthy value through rigorous quality control, the company added matcha ingredients to its signature cleansing line, 'Clean It Zero,' to complete the 'Clean It Zero Matcha Edition.'
The edition features a fresh green color inspired by matcha across the packaging, capturing a wellness mood that feels calming at a glance. The lineup consists of three products: the 'Clean It Zero Matcha Cleansing Balm,' the portable 'Clean It Zero Matcha Cleansing Balm Travel Kit,' and the 'Clean It Zero Matcha Enzyme Powder Wash.'
The 'Clean It Zero Matcha Cleansing Balm' combines high-quality matcha grown in clean regions with soy milk, creating a soft and creamy texture reminiscent of a matcha latte. It retains the cleansing power of the original 'Clean It Zero Cleansing Balm,' which removes heavy makeup and impurities thoroughly, while offering a gentler feel that leaves skin clear and comfortable without tightness after washing. The product has completed a non-comedogenic test, making it suitable for acne-prone and sensitive skin.
The newly released 'Clean It Zero Matcha Cleansing Balm Travel Kit' is a portable product designed so users can enjoy the gentle cleansing feel of matcha anytime, anywhere. Individually packaged in single-use portions, it is hygienic and convenient for travel, business trips, and outdoor activities.
The company also introduced the 'Clean It Zero Matcha Enzyme Powder Wash,' which combines matcha powder with papain enzyme. When mixed with water, the finely ground matcha powder turns into a rich, soft cream foam that helps remove impurities from pores and gently smooth away dead skin cells, contributing to a smoother skin texture. It is individually packaged in recommended single-use portions, allowing for fresh and easy use without the need to measure out the amount separately.
A Banila Co official said, "This 'Clean It Zero Matcha Edition' was planned with 'The Matcha Tokyo,' a brand that leads wellness culture, to offer not just simple cleansing but moments of complete rest in everyday life." The official added, "We hope consumers will experience firsthand the unique skincare routine created by the meeting of our signature cleansing line, 'Clean It Zero,' and matcha." Reporter Jeon Sang-hee nowater@sportschosun.com
