[Sportschosun Jeong An-ji] Music video director Yoon Seung-rim draws attention with her fresh beauty, strikingly similar to Shim Eun-ha. Park Myung-soo exclaimed, "I thought she was an idol."
Yoon Seung-rim, whose music videos have drawn major attention, will appear as the new boss on KBS 2TV's "Boss in the Mirror," which airs on Sunday the 14th. As the director behind music videos for top K-pop artists such as Blackpink, aespa, IVE, ALLDAY PROJECT, and TWICE's Nayeon, she is an icon for the MZ generation who has captivated K-pop fans around the world.
From the moment she appeared, Yoon Seung-rim caught everyone's eye with her pure beauty, which closely resembles Shim Eun-ha. Park Myung-soo could not hide his surprise at her idol-like visuals, saying, "I thought she was an idol." However, a completely different side of her, far removed from her elegant appearance, soon sent the studio into a frenzy. She is a workaholic with intense charisma. Introducing herself, Yoon said, "I'm a boss like a racehorse who loves work madly. I stayed awake for 40 hours." She then added, "It's fine if my employees think I'm a crazy woman," once again shocking Park Myung-soo with her extraordinary workaholic mindset.
Meanwhile, BOYNEXTDOOR's Myung Jaehyun will join as a special MC. Myung has worked with Yoon Seung-rim on two music videos and is familiar with her signature charisma. He agreed with Yoon's sharp criticism toward younger staff, saying, "Director Yoon is a really good boss. I know how hard it is to give tough feedback as a leader." He then certified her untouchable charisma, adding, "She is really scary when you see her up close." Jun Hyun-moo also reportedly marveled at Yoon Seung-rim's overwhelming presence.
Yoon Seung-rim's hidden workaholic side, behind her Shim Eun-ha-like looks, will be revealed on the full broadcast of "Boss in the Mirror."
anjee85@sportschosun.com