[Sportschosun Reporter Lee Ji-hyun] Actress Song Ji-hyo has unveiled a new pictorial for the lingerie brand she launched, personally stepping forward as the model.
Her lingerie business, which once faced such difficulties that she admitted to receiving "only one order a day," is now facing an opportunity for a rebound as it has recently expanded into the global market. On the 10th, Song Ji-hyo revealed a pictorial of the new product through the social media account of the lingerie brand she manages. In the released photos, Song Ji-hyo personally wore a new bra top-style product, pairing it with jeans to create a natural yet sophisticated look.
The brand drew attention by giving the product the unique name "Fishing Management Top. " Notably, Song Ji-hyo is actively promoting the product by personally handling the photo shoot as the brand's representative and director, rather than as a professional model. Her flawless figure and healthy charm combine to elicit reactions such as "As expected of Song Ji-hyo," and the interest of fans continues to grow.
Song Ji-hyo launched the underwear brand 'NINASSONG' last December. Through various broadcasts and interviews, she revealed that this was "a project I have been preparing for eight years," emphasizing that she participated directly from the planning stage rather than merely lending her name. It is known that she went through a process of touring Dongdaemun Market to select fabrics, revising samples multiple times, and personally trying on the products to check comfort and fit.
Song Ji-hyo also shared her brand philosophy, stating, "Many people think I only model. I design the products myself and deliberate on everything from material selection to sales methods," adding, "I wanted to create underwear that women could wear with true comfort. " However, the early stages of the business were not smooth.
Appearing on singer Kim Jong-kook's YouTube channel "Jim Jong-kook" last April, Song Ji-hyo candidly shared her concerns, saying, "I am having trouble because the underwear isn't selling well. " At the time, she garnered attention by confessing, "There were days when I only received one order," and received much support for openly revealing the realistic difficulties she faced as an entrepreneur. In fact, such sincere confessions led to increased public interest.
As brand awareness rose following the broadcast, inquiries about the products increased, and recently, the business expanded its scope by even opening a global online store for overseas consumers. olzllovely@sportschosun.com
