Hyun Young Gives Up a Business That Generated 8 Billion Won in Sales to Raise Her Child in Songdo: "I Sold My Stake as the Distance Grew"

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Hyun Young Gives Up a Business That Generated 8 Billion Won in Sales to Raise Her Child in Songdo: "I Sold My Stake as the Distance Grew"

[Sportschosun Lee Woo-joo] Broadcaster Hyun Young has revealed that she gave up her business after moving to Songdo International City.

On the 25th, the YouTube channel "Yujeong and Jujeong" uploaded a video titled "Hyun Young, the CEO with 8 billion won in sales, gives blunt advice."

Hyun Young, widely known as the "8 billion won CEO," candidly said, "The total over three years was 8 billion won. There is not much left." She also surprised viewers by adding, "I also launched a clothing brand on home shopping and made a big success. At the time, annual sales for a single brand exceeded 8 billion won. I handled three brands then."

Hyun Young explained, "It was a 50-50 joint investment. I launched a brand called Humming under my name. Back then, everyone wore the Humming lightweight padded jacket. That year, the brand recorded 8 billion won in sales. But when I moved to Songdo International City because of my children's school, the commute became too long. I felt bad that I was becoming too distant, so I told the CEO that one of us should take full responsibility and run it properly. He said he wanted to do it himself, so I sold my stake and moved to Songdo International City."

Hyun Young Gives Up a Business That Generated 8 Billion Won in Sales to Raise Her Child in Songdo: "I Sold My Stake as the Distance Grew"

When Seo Yoo-jung asked how much equity she had received, Hyun Young replied, "I settled my stake based on the investment amount before leaving. My major was environmental studies, so I studied chemistry. I was a graduate with a background in cosmetic manufacturing. I enjoy experimenting and creating new formulas, but before wrapping up the company, I felt I really needed to launch a cosmetics brand. So I brought in a team to develop one for six months. Since the male CEO did not know much about women's cosmetics, he told me to handle it myself. I did not want to waste the six months I had already spent developing it, so I brought it over and set up a corporation separately in Songdo International City five years ago."

Her cosmetics business has also been successful. Hyun Young said, "We started with just one cream, but then a mist product was added, and we built out eight basic product lines. We are now in duty-free stores, and we recently returned from a beauty fair in Japan after visiting Singapore, Hong Kong, and Taiwan. We are expanding the company by broadening our export channels."

wjlee@sportschosun.com

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