Project M, the refined casual brand developed by Ation Fashion, led by CEO Park Hee-chan, has unveiled its 26 SUMMER pictorial with actor Choi Woo-shik, along with its 'Cool Shirt' collection designed to keep a polished style even in the peak of summer heat.
The 'Cool Shirt' line uses seersucker, crinkle, and textured fabrics to deliver a comfortable fit that does not cling to the skin. Its subtle raised texture reduces the area that touches the body, helping minimize stickiness and making it easy to wear even in midsummer.
The matching shorts are also lightweight and highly mobile, allowing them to pair with the shirts for a comfortable yet well-finished summer look. Some items can be styled as a set, reducing the burden of outfit coordination and offering a cleaner seasonal look.
In the released pictorial, Choi Woo-shik showcases a range of styling options using short-sleeved shirts, denim, and slacks, capturing the relaxed and stylish mood unique to summer. By layering the shirts with basic T-shirts, he highlights the Cool Shirt's light feel and naturally flowing silhouette, completing Project M's sleek casual style.
A Project M representative said, "This summer collection was designed to go beyond simply offering cool clothing and to help people maintain their own style and attitude even in the hottest season." The representative added, "We hope customers will experience summer styles that feel light and comfortable, while also fitting naturally into a variety of everyday settings." Jeon Sang-hee, Sportschosun
