Hanssem Co., Ltd. has been operating a pop-up store for 'My Signature Dress Room' at Starfield Suwon since the 25th in collaboration with fashion platform W Concept.
The pop-up presents three themed dressing room spaces that reflect different lifestyles. It was designed so visitors can experience storage styles that match their own tastes and routines.
The pop-up is made up of three concept zones: 'Social Lifer,' 'Weekend Traveler,' and 'Active Hobbyist.'
The 'Social Lifer' zone reflects busy city life filled with meetings and appointments. Based on the warm white 'Signature Dress Room,' it adds sky blue accents to create a refined yet lively atmosphere.
An 'island cabinet' drew attention in this space for its efficient storage of small fashion items such as watches, belts, and accessories.
A glass top was used so the stored items inside can be seen at a glance, improving both practicality and convenience.
The next zone, 'Weekend Traveler,' was designed to reflect a travel-oriented lifestyle.
It uses warm white as the base color with red accents to create a cheerful mood. World clocks, travel posters, and suitcases were placed throughout the space to capture the excitement of an upcoming trip.
In particular, the 'collection cabinet,' which can display bags, hats, and other travel accessories, offers both storage and interior design functions, unlike a typical wardrobe. It creates an atmosphere reminiscent of a select shop.
The 'Signature Dress Room' also features a storage solution that lets users choose from a total of 28 customized modules to suit their lifestyle.
The final zone, 'Active Hobbyist,' expresses a lifestyle centered on exercise and self-care.
Centered on the mid-brown 'Signature Dress Room,' it uses green accents to create a calm yet vibrant atmosphere.
It offers an open feel that blends naturally with the wall through wall panels and slim frames that can be installed without separate wall construction.
It also includes a shoe storage area with angled shelving that displays shoes like a collection, as well as a wide shelving unit for storing home workout items such as yoga mats. The setup suggests ways to make better use of space for a variety of hobbies.
The pop-up store also featured a range of on-site events at the end.
It offered discounts on curated W Concept products and a lucky draw event with a 100% winning rate. Benefits were also provided for customers who received dress room consultations at the Hanssem Co., Ltd. Starfield Suwon store.
A Hanssem Co., Ltd. official said, "We planned this pop-up in collaboration with W Concept so that customers can store fashion items that reflect their personal tastes in a more stylish way and also solve their storage concerns." The official added, "We hope visitors will experience firsthand the customized storage solutions and various events tailored to different lifestyles."
