[Sportschosun Reporter Jo Ji-young] 'You Quiz on the Block,' which garnered attention for NVIDIA founder Jensen Huang's world-first variety show appearance, has proven its unprecedented popularity.
5% based on households in the metropolitan area, and ranked first among all channels, including terrestrial broadcasters, in the same time slot. 3%. The show continued to break records in viewership ratings among tvN's target demographic of men and women aged 20-49. 7% nationwide, it demonstrated immense power by not only ranking first among all channels, including terrestrial broadcasters, in the same time slot but also setting a record for the highest viewership rating of the year.
(Nielsen Korea, based on paid platforms) The broadcast, themed as a "Jensen Huang Special," featured the "Rollercoaster Siblings"—the stars of a viral video with 22 million views—Kim Shin-young, who is experiencing a second heyday thanks to her yo-yo, and Jensen Huang, the founder of Nvidia, the world's number one company by market capitalization and an icon of the artificial intelligence (AI) revolution, who shared stories with Yoo Jae-suk. In particular, Jensen Huang's first appearance on a Korean variety show garnered intense interest even before the broadcast. Through the show, Jensen Huang recounted his vivid journey, from an immigrant boy who moved to the U.
S. at the age of nine washing dishes in a restaurant to founding the semiconductor company Nvidia, to establishing himself as a global innovator leading the AI era. He also drew empathy by emphasizing the importance of "resilience," sharing the story of how he overcame a crisis where he was left with only 30 days left to go bankrupt.
The background behind the establishment of NVIDIA's organizational culture, "The Mission is the Boss," also left a deep impression. He expressed special affection for Korea, the home of esports, along with the story that "NVIDIA and the Korean tech industry have grown along the same trajectory. " He heated up the atmosphere by sharing everything from his experience handing out business cards at the Yongsan Electronics Market in the late 90s to his extraordinary interest in K-POP.
When asked the question of the century—who he is closest to among Chairmen Lee Jae-yong, Chung Eui-sun, and Chey Tae-won—he responded with wit, saying, "I wish them all success. All three are incredibly great global leaders. " True to his nickname "MC Champion," given to him by Jensen Huang himself, Yoo Jae-suk naturally drew out stories never heard before with his comfortable leadership.
Praise is mounting that he showcased a new side of Jensen Huang as the segment unfolded, ranging from insightful questions about life to extraordinary balance games and empathetic counseling corners. This moment symbolically demonstrates why 'You Quiz' is chosen by global figures. It has once again proven its value as a global communication IP that delivers universal messages transcending borders and languages.
Over the years, 'You Quiz' has solidified its status as Korea's representative talk show by featuring global celebrities and international stars, including Microsoft co-founder and Gates Foundation Chairman Bill Gates, as well as Timothée Chalamet, Zendaya Coleman, Scarlett Johansson, and Billie Eilish. The strength of 'You Quiz,' which has engaged in sincere conversations with diverse guests regardless of nationality or field, is expected to receive even more attention in the future. By Reporter Jo Ji-young soulhn1220@sportschosun.com
