House beauty brand Monclos has introduced its 'Monclos PDRN Hydrating Sun Cream' (SPF50+/PA++++)
The fragrance-free daily sun care product is made with about 70% skincare ingredients. Triple Hyaluronic Acid, Aloe vera extract and Centella asiatica extract add moisturizing and soothing benefits. The brand said the formula spreads smoothly without leaving a white cast or pilling under makeup, earning it a reputation as a 'makeup-friendly' sunscreen.
Meanwhile, Monclos is continuing lifestyle care campaigns to match the outdoor activity season. In April, it held a running event for the 'Monclos Social Wellness Club' and ran a campaign highlighting the importance of sun care before and after outdoor activities. The company said it plans to keep expanding activities linked to running and other outdoor lifestyles.
A Monclos representative said, "As sun protection has become an essential part of summer care, consumers are becoming more selective in what they choose." The representative added, "Now, 'makeup-friendly' sun care that considers not only SPF but also portability, texture and compatibility with makeup is emerging as a key trend in sun layering." Jeon Sang-hee, nowater@sportschosun.com
