Another partnership has begun to bring a new brand color to real-world building environments.
On the 26th, KCC and HDC Hyundai Development Company signed a strategic memorandum of understanding, or MOU, at KCC headquarters in Seocho-gu, Seoul. The agreement, titled the "Strategic MOU for Building the IPARK Brand Color Identity and Standardizing Colors," was signed in the presence of KCC Vice President Baek Chang-gi, HDC Hyundai Development Company Development Division Head Park Hee-yoon, and employees from both companies.
Through the MOU, the two companies plan to jointly develop and standardize color manuals tailored to outdoor environments, establish color guidelines for shared spaces such as underground parking lots, produce and operate a brand-specific color book, and provide technical support for on-site application.
The agreement was introduced as part of the IPARK brand renewal project that the HDC Group is pursuing to mark its 50th anniversary.
HDC Hyundai Development Company, which is carrying out a full brand overhaul, has expanded IPARK from a housing-focused brand into a lifestyle platform that covers every aspect of customers' lives. In particular, the company is moving away from its existing logo, which conveyed a strong impression through IPARK Red, and is establishing a new brand color system centered on Burnt Umber and Ivory. It is also building design guidelines to apply that system throughout residential spaces.
Based on its expertise in architectural coatings and color design, KCC plans to develop new colors that align with the direction of the brand renewal project and produce a color book. It also plans to provide technical support so the colors can be applied consistently to buildings with the same quality and tone, even in a variety of site conditions.
In addition, the company plans to apply Color Universal Design, or CUD, not only to exterior surfaces but also to underground parking lots and shared spaces. By doing so, it aims to create a color environment that takes into account a wide range of users, including people with color vision deficiencies and older adults, while improving spatial recognition and the readability of movement routes. Color Universal Design is a color planning method that applies these principles to color use, allowing users with limited color perception, such as people with color vision deficiencies or older adults, to clearly recognize information that relies only on color, such as signs, notices, and color-coded distinctions. Since 2022, KCC has been developing safer and more convenient color designs, including receiving CUD certification from the Korea Color Universal Design Association.
A KCC official said, "This agreement is a meaningful collaboration that brings brand colors into real building environments while also incorporating Color Universal Design," adding, "Based on KCC's paint technology and color expertise, we will build a differentiated brand color system and contribute to creating residential environments where design and safety are in harmony."
Kim So-hyung, Sportschosun
