ADOR Takes Legal Action to Validate Exclusive Contract with NewJeans
Dec 05, 2024
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On the 5th "3rd, Ador filed a lawsuit to confirm the validity of the exclusive contract with the Seoul Central District Court to clearly confirm that the exclusive contract with NewJeans remains valid." he said.
"We did not want the issue with the artist to be resolved through legal judgment, but we made the inevitable decision because we needed to confirm to the artist as well as to the various stakeholders that the exclusive contract between the company and the artist was not terminated lightly by one party's argument."," he said.
Above all, we want to clearly seek the court's judgment to protect the foundation of the K-pop industry and the Korean pop culture industry, which has grown based on a healthy trust relationship between artists and companies. This is to prevent artists from engaging in entertainment activities in a way that violates the current exclusive contract because they misunderstand that the exclusive contract has been legally terminated, or causing unexpected damage and confusion to domestic and foreign industry officials," he stressed.
At the same time, Odor appealed that he wanted to resolve the misunderstanding, saying that his position to be with NewJeans remains unchanged.
Starting on the 29th of last month, NewJeans announced that it would terminate its exclusive contract with Adore. The members have argued that they have no intention of giving up NewJeans name, or trademark, and that they have no other litigation or penalty because they are terminating the contract due to the violation of Ador's exclusive contract.
Next, full adore entrance.
Hello, this is Adore.
On December 3rd, the company filed a lawsuit with the Seoul Central District Court to confirm the validity of the exclusive contract to be legally confirmed that the exclusive contract with its artist NewJeans remains valid.
Although he did not want the issue with his artist to be resolved through legal judgment, he made the inevitable decision because he needed to confirm to the artist as well as to various stakeholders that the exclusive contract between the company and the artist was not terminated lightly by one side. Above all, we want to clearly seek the court's judgment to protect the foundation of the K-pop industry, which has grown based on a healthy trust relationship between artists and companies, and even the Korean pop culture industry.
It is a heavy heart to tell you this news, but it is to prevent artists from engaging in entertainment activities in a way that violates the current exclusive contract, or causing unexpected damage and confusion to domestic and foreign industry officials because they misunderstand that the exclusive contract has been legally terminated.
Today's K-pop has developed into a synergy of the two, the full investment and trust of a company with the talent, constant effort, and know-how of an artist. It is an indispensable characteristic of popular culture, especially the K-pop industry, that the company's support must be preceded for a long time in an uncertain situation where it is difficult to predict its success or failure in advance. The company's proactive support is based on the expectation and belief that the company and artists can grow together for a certain period of time, and on the premise of this, it is an exclusive contract that was mutually agreed upon.
If this fundamental agreement is not followed, the efforts of companies that have long endured uncertainty and had full confidence in the name of investment will become powerless and nowhere to be preserved. In other words, we can no longer expect systematic support or investment and system advancement in the industry, and we are most concerned that the virtuous cycle of growth in the K-pop industry, which has rapidly developed due to the sweat and dreams of many people, will be broken.
Ador's position to be with NewJeans remains the same. Apart from seeking the judiciary's judgment on the effectiveness of the exclusive contract, I think a sufficient and honest discussion with the artists is essential. Although we have not had the opportunity to communicate with artists yet despite several earnest requests from Ador executives and employees, we will make ceaseless efforts to resolve unnecessary misunderstandings between artists and us. We will do our best to repay those who love NewJeans' music with better activities. Please give us a lot of support and support so that all of the members of Odor and NewJeans can overcome the current situation wisely.
silk781220@sportschosun.com
