The number of self-employed individuals has been increasing recently.
756 million in April. A total of 200,000 people joined the ranks of the self-employed, including about 30,000 with employees and 170,000 without. This indicates that the competition for survival among the self-employed is becoming fierce. This is why the management of factors designed to encourage repeat visits is being emphasized, particularly within the startup industry, including franchises. Yoon In-cheol, a professor in the Department of Entrepreneurship at Gwangju University, stated, "While attracting new customers is important, consistently managing factors that drive repeat visits is necessary to create a stable revenue structure. " He added, "Even without special events, if you can build customer trust based on brand competitiveness, the psychological barrier to revisiting can naturally be lowered.
" Damga Hwaro-gui is utilizing events that offer a discount of over 17% on the first order of in-store customers as a core strategy to encourage repeat visits. Meat is offered at a 50% discount on additional orders. An official from Damhwa Hwaro-gui explained that this is a regular promotion, not a one-time event, resulting in high customer satisfaction upon return visits. Damhwa Hwaro-gui is a franchise brand that provides beef aged with natural sea salt cubes and organic rice koji. There are also establishments that put healthy flavors at the forefront.
Manghyang Bibim Guksu utilizes a refreshing and clean taste, achieved through a sauce made with vegetable broth, as a competitive edge for the brand. The taste of the menu and the store atmosphere, which captures the rustic charm of a long-standing establishment, are also being used as factors encouraging repeat visits. Jukiyagi emphasizes quality as a competitive edge by using domestically sourced key ingredients. Providing unique experiences, such as recently introducing upgraded stores with a "pot rice and pot porridge" concept, is also a noteworthy element. Jukiyagi currently has approximately 130 franchise locations that have been in operation for over 10 years.
Gusia Food Market utilizes cost-effectiveness as a competitive edge for its brand. As a specialized food store for universities and hospitals, it offers high-value menu options and is attracting many visitors. Another advantage is the wide range of choices available to customers, including rice noodles, pork cutlets, Korean street food, rice bowls, Chinese cuisine, stews, and soup with rice. An official from Gushia Food Market stated, "In the era of high oil prices, not only students seeking value but also the general public are frequently visiting the cafeteria. " Reporter Kim Se-hyung fax123@sportschosun.com
