Yoajung announced on the 11th that it will launch three new menu items created in collaboration with Tomorrow X Together (TXT). TXT is currently serving as Yoajung's global model. The new items will be introduced as the "Stay HIP" series, inspired by Yoajung's campaign slogan, "Stay HIP. Love yourself."
According to Yoajung, the three new menu items will go on sale on the 12th. Centered on health, individuality and premium quality, they are designed to feature fresh seasonal fruit and a variety of toppings. "Health's Standard" is made with low-sugar yogurt ice cream as the base, along with low-sugar granola, seasonal fresh fruit, honeycomb and almonds. "Individuality Standard" combines strawberry milk chocolate shell, fresh fruit, rainbow pop, strawberry pop pop and Fruity Rings toppings to create vivid colors and a lively texture. "The Standard of Premium Yogurt Ice Cream (Yoajung)" features gold mango, mango chocolate shell and mango popping boba, with cheese cubes and honeycomb added on top.
Yoajung will also run a promotion to mark the launch of the three new items. Customers who order the new menu items will receive a limited-edition "TOMORROW X TOGETHER yogurt ice cream cup holder" while supplies last.
A Yoajung representative said, "The new menu items were planned to reflect TXT's album colors and Yoajung's values." The representative added, "We plan to introduce a variety of events and merchandise promotions with TXT."
Kim Se-hyung, fax123@sportschosun.com
