With the 'BTS World Tour Arirang IN Busan' set for the 12th and 13th, marketing campaigns are in full swing not only in the retail sector but also in the food and beverage industry. As more overseas visitors are coming to Busan for BTS and other K-pop content, a wide range of promotions is being launched.
Shinsegae Centum City Department Store will sell official BTS merchandise at its Merch Shop on the basement first floor and set up an interactive sensory exhibition space at Hyper Stage on the basement second floor. Through the 14th, it will also hold a tourism-linked shopping festival covering gourmet food, fashion and beauty. A mega voucher will be offered, combining benefits from brands popular with foreign visitors in food and beverage, fashion, beauty, children's goods and home living. In addition, customers will receive an extra 10% refund on tax refund amounts, and those who spend more than 1 million won will get a Pubilla key ring as a gift.
Connect Hyundai Busan is holding the 'K Street Festa,' which brings together 10 K-fashion brands. At the Snow Peak store, where BTS member V serves as a model, and at the Calvin Klein Jeans store, modeled by Jung Kook, discount promotions will also be held to mark the Busan concert. Welcome gifts for foreign tourists will also be provided. Foreign customers with a Visit Busan Pass will receive a 10,000-won Olive Young gift card and a free beverage coupon at Connect Hyundai Busan.
Six Lotte Department Store and outlet locations in the Busan area will run a joint marketing campaign for foreign tourists called the 'K-WAVE Shopping Week.' Along with events and hands-on content centered on K-beauty, fashion and food, the campaign will offer gift certificates based on spending amounts and F&B discount coupons for foreign visitors.
TEAZEN will run a promotional campaign for the Haeundae Blueline Park Beach Train, one of Busan's signature attractions, through the end of July. The beach train, which runs from Haeundae Mipo to Songjeong via Cheongsapo, has been wrapped in a TEAZEN Kombucha and TWICE collaboration design to offer tourists a fresh attraction and special summer memories. The company said it matched each of its kombucha flavors with the nine TWICE members one-to-one, creating a lively and refreshing summer mood. The Haeundae Blueline Park Beach Train is one of Busan's representative tourism attractions, offering scenic views of eastern Busan's beautiful coastline. In particular, Cheongsapo Station, where the train stops, and Dalmaji-gil Road, which overlooks the coastal scenery at a glance, are considered iconic photo spots in Busan.
Meanwhile, the Busan Tourism Organization (BTO) will offer 50% discounts on the City Tour Bus and the Taejongdae Danubi Train between June 11 and 14, while also distributing 20% discount coupons for the Visit Busan Pass BIG3 and Port Village welcome drink vouchers. KORAIL Busan-Gyeongnam Regional Headquarters will expand Donghae Line commuter rail and regular train services during the BTS Busan concert period. Commuter rail service will be increased by three trips a day from Geoje Station toward Taehwagang station and Mangyang Station, and four temporary trains a day will also be added on the Jungang Line and the Donghae Line.
Kim So-hyung, Sportschosun
