The card industry is continuing education-related social contribution activities for future generations.
KB Kookmin Card is stepping up efforts to improve rural youths' access to educational information and support their career and college planning.
As part of its social contribution activities, the company will provide educational magazines to 616 middle and high schools in county-level areas nationwide. It will also offer the latest admissions and career information, while operating a one-on-one video counseling program for middle and high school students in rural areas.
The program is expected to provide tailored college admission information to students who have difficulty accessing such information because of regional limitations, and to offer practical help with career planning.
A KB Kookmin Card official said, "We wanted to help rural students access a wider range of career and college information and design their futures, especially in a situation where access to educational information varies by region."
Shinhan Card is operating 'Arumin Financial Classroom' and 'Arumin Financial Exploration Team' for children and teenagers to help them build economic knowledge and financial capabilities. It also runs 'Arumin Finance Academy' for young adults preparing for independence and young caregivers. The company provides customized financial education on managing support funds, saving, investing, and credit management.
Since 2015, Hyundai Card has conducted more than 800 financial education sessions through the Financial Supervisory Service (FSS)-led 'One Company, One School Financial Education' program, with cumulative participation exceeding 30,000 students. It has drawn attention for introducing real-time financial knowledge competitions between classes using laptops and tablets, as well as gamification content based on game rules.
An industry official said, "The card industry's education-focused social contribution efforts are centered on financial and economic education that leverages the expertise of financial firms, as well as career and digital education that helps close opportunity gaps for underserved regions and groups."
Kim So-hyung, compact@sportschosun.com
