The '2026 CONCACAF World Cup' has kicked off.
With the start of this global football festival, the retail industry is in full swing with various promotions targeting "home viewers" who watch matches from home during the morning hours. ◇ Major promotional items at E-Mart for "home viewers. " Image courtesy of E-Mart.
Additionally, the 'Peacock Bolognese Cheese Pastry Pizza' and 'Peacock Whole Cheese Sticks' provide a 30% discount when accumulating Shinsegae Points, along with e-money accumulation benefits. Meanwhile, benefits for purchasing large-screen TVs have also been prepared. E-mart, Traders, and Electromart are holding the 'Premium TV Festa' until the 17th, offering prizes such as the 'LG Stand By Me 2' and 'Samsung The Moving Style' through a raffle to customers who purchase promotional TVs from Samsung Electronics or LG Electronics.
Furthermore, customers who purchase large home appliances, such as TVs, using promotional cards will receive various benefits, including Shinsegae gift certificates worth up to 800,000 won and 'e-maticons. ' E-mart Everyday is also participating in the event. For six days until the 16th, sweetness-selected watermelons, Cheongsong Dimpled Apples, and organic Zespri SunGold kiwis will be discounted by 5,000 won when accumulating Shinsegae Points, and all frozen meat products (Hanwoo, pork, chicken, etc.
) will be sold at a discount of up to 30% when accumulating Shinsegae Points. In addition, five types of Tsingtao canned beer will be sold at a discount through a "pick and choose 4 cans" event, and Peacock Jangchung-dong Chewy Sliced Pork (300g) and Delicious Sundae (1kg) will be discounted by 30% when accumulating Shinsegae Points. ◇ Seven Eleven's June Instant Food Promotion.
Same-day pickup benefits are also being significantly enhanced, offering discounts of up to 4,000 won on 11 types of instant chicken. Partnership discount events have also been prepared. Throughout June, 'Whole Chicken Thigh Steak' and 'Giant Ji Pie' will be offered at a 20% discount when paying with KakaoPay Money, and starting from the 12th, 'Whole Fried Chicken (720g)' will be sold at a 30% discount.
A free 250ml bottle of cola is offered with the purchase of any of the five whole-pizza products, including 'ALL Pepperoni Pizza' and 'Bulgogi Truffle Pizza,' while a buy-one-get-one-free promotion is running for the 'Pepperoni Slice Pizza' and 'Combination Slice Pizza,' which are perfect for casual enjoyment. KT Alpha Shopping is running a 'Goal-Hitting Benefits' promotion to further fuel the cheering fever.
For approximately three weeks, from the 12th to the 30th, mobile 10% discount coupons offering up to 30,000 won in benefits will be provided for use when purchasing broadcast products on KT Alpha Shopping. Additionally, 100 customers who purchase broadcast products will be selected through a lottery to receive a 'BBQ Golden Olive Chicken + Cola Set' Giftishow.
An industry official stated, "As early morning and late-night matches are primarily scheduled, there is a trend of diversifying marketing items targeting home viewers. " Reporter Kim So-hyung compact@sportschosun.com
