Gian 84, who helped fuel South Korea's running craze, has been chosen as the first brand model for Kwangdong Pharmaceutical's 'Vita500 Ion Kick.'
Kwangdong Pharmaceutical said it selected him because his healthy and dynamic image, shaped by his love of running and marathons, matches the brand direction of 'Vita500 Ion Kick,' which is designed to replenish hydration and energy at the same time.
In addition, Kwangdong Pharmaceutical's Naver Smart Store will hold a special promotion through next month 14, offering Vita500 Ion Kick Zero at up to 48% off. For July, it will also run a one-plus-one event at major convenience stores nationwide for the 500mL and 1.5L Vita500 Ion Kick Zero products. The company also plans to expand brand awareness through online and offline promotional materials and campaigns featuring Gian 84.
Meanwhile, Vita500 Ion Kick Zero is an ion beverage that contains 500mg of vitamin C and five electrolytes, including sodium and potassium, delivering energy as well as hydration. It is formulated with zero calories and zero sugar.
A Kwangdong Pharmaceutical official said, "We expect this new model appointment will help us present the appeal of Vita500 Ion Kick in a more approachable way," adding, "We plan to broaden contact with consumers who enjoy active lifestyles such as running and marathons through a variety of brand activities."
Kim So-hyung, compact@sportschosun.com
