The full TWICE lineup gathered in one place and unveiled recipes that captured each member's individual charm.
The event took place at the sensory pop-up experience, 'Tegen Kombucha Lab,' jointly planned by TEAZEN and TWICE.
Held in Gwanghwamun on the 18th, the 'Tegen Kombucha Lab' was designed as a space where visitors could experience TEAZEN Kombucha's ingredients, fermentation process and a variety of recipes firsthand.
At the venue, special recipes for nine TEAZEN Kombucha drinks matched one-to-one with the nine TWICE members were also introduced. More than 400 visitors looked through recipe cards reflecting each member's personality and sampled the drinks they chose, experiencing a new kombucha culture.
The touch-and-smell zone was designed to let visitors fully experience the raw ingredients of TEAZEN Kombucha. It drew attention by recreating the soft, moist texture of SCOBY, the live probiotic culture used to ferment kombucha, and allowed visitors to directly sense the aroma and flavor of six carefully selected tea ingredients through the BTSF (Best Tea Specialist for Fermentation) method. The 504-hour fermentation process was also visually presented, naturally conveying TEAZEN Kombucha's deep flavor and fermentation heritage. In the visual zone, nine cheerful recipe cards were introduced, offering a different way to enjoy TEAZEN Kombucha through one-to-one pairings with the nine TWICE members. Visitors then moved to the tasting zone after choosing their favorite flavor from the nine kombucha recipes, where they sampled drinks matched to each recipe. A photo zone decorated with a fermentation-carbonation photo wall and TWICE posters also drew the attention of consumers who visited the event.
A TEAZEN representative said, "This pop-up was designed so that consumers could experience kombucha as a lifestyle beverage they can enjoy in a variety of ways," adding, "Building on this event with TWICE, we will continue to expand unique content that allows customers to experience the TEAZEN brand in fresher and more enjoyable ways, while strengthening communication across a wider range of touchpoints."
Kim So-hyung, Sportschosun compact@sportschosun.com
