Lim Ji-yeon 'Ok's Wife' Overcoming the risk of historical drama, it became a global box office success..8th place worldwide on Netflix 'Utuk'

Dec 13, 2024

JTBC's Saturday-Sunday drama 「Ok's Wife Exhibition" (played by Park Ji-sook, directed by Jin Hyuk and Choi Bo-yoon) has been receiving favorable reviews at home and abroad since the beginning of the broadcast. Along with rising channel ratings, it has also received positive responses from global platforms, including Netflix, showing the potential of the historical drama genre.

'Occ wife exhibition' is a reinterpretation of Korean traditions with a modern sense. Apart from the existing historical drama that mainly dealt with the lives of the ruling class, the story was developed focusing on slaves' lives and their practical problems to differentiate them. The narrative of the protagonist, Gudeok-i (Im Ji-yeon), is creating strong empathy for viewers through their journey to overcome the limitations of their innate status and find their true self.

Thanks to the differentiated story, "Occy Lady" started with a 4.2% audience rating in the first episode of the show and continued to rise steadily, recording 8.1% in the Seoul metropolitan area and 7.8% in the country as of the third episode (based on paid platforms). In particular, despite the fact that the broadcast was postponed once due to a special news report on the 7th, the 3rd episode recorded a high viewer rating on the 8th, showing that the craze for "Ok Mrs. Chun" is unusual.

IMDb, a global content rating site, is also receiving positive reviews with an 8.3 rating. In particular, in the Netflix Global Top 10 TV (non-English) category, it entered the top 10 in eight countries, including Southeast Asia and Greater China, including Indonesia and Vietnam, from the 2nd to the 8th, and achieved its first entry into the global 8th. This is an index that shows that the original storytelling of 'Occi Mrs. Chun', which reinterprets the genre of historical drama, is deeply sympathetic to domestic and foreign viewers.

A SLL official who produced 'Occy Mrs.'The early rise of "'Occy Mrs.' and the global box office success can be seen as a numerical proof of the potential of the historical drama genre. We will work hard to plan and develop excellent content so that historical drama genres can be continuously produced in the global market."

On the other hand, 'Occ wife exhibition' was selected for both the Korea Creative Content Agency's broadcast video content planning plan in 2023 and the production support project in 2024, and was recognized for its completeness.

soulhn1220@sportschosun.com

Lim Ji-yeon 'Ok's Wife' Overcoming the risk of historical drama, it became a global box office success..8th place worldwide on Netflix 'Utuk'

K-drama