Samsung Electronics has begun promoting its Micro RGB TV. The company is running outdoor advertisements at major landmarks around the world.
According to Samsung Electronics on the 14th, the Micro RGB TV outdoor campaign will be shown at Shinsegae Square Myeongdong in Seoul, Times Square, New York, Piccadilly Circus in London, and the Hong Kong Central Entertainment Building. Micro RGB is a TV Samsung Electronics unveiled in April. It stands out for delivering richer and more vivid colors through precise color control powered by the Micro RGB AI Engine Pro.
The outdoor ad video features a creative stage performance with large groups of dancers in a Mega Crew routine produced in collaboration with renowned choreographer Sergio Hays. It focuses on showcasing the technology behind Micro RGB's many RGB elements and the AI engine that precisely controls them. The ad also highlights a range of viewing experiences, including AI Soccer Mode, which lets users lower the commentator's voice and focus on the game, as well as Samsung Vision AI, the TV's integrated AI platform that allows users to ask about players or teams and get real-time information. Samsung Electronics said, "The Micro RGB outdoor ad campaign will run through the end of this year, depending on the region."
Kim Se-hyung
