Yoajung will take part in Musinsa Black Friday. The company plans to run a pop-up store at MUSINSA Megastore Seongsu and launch a large-scale coupon promotion.
Yoajung has been carrying out a range of activities to strengthen its brand competitiveness, including last year's Jeju pop-up store, "Yoajung in Jeju," created in collaboration with brand consultant Noh Hee-young. The move to appoint boy group Tomorrow X Together (TXT) as the brand's official global model also reflects that strategy.
According to Yoajung on the 16th, it will operate a pop-up store at MUSINSA Megastore Seongsu through June 24 as part of Musinsa Black Friday. At the pop-up site, customers who win Yoajung prizes through MUSINSA Lucky Draw will receive a signature menu item for free. The giveaway menu includes two low-sugar series items that reflect the healthy pleasure trend: "Low-Sugar Tomato Yogurt Ice Cream," topped with Yoajung's signature "Original Comb Honey," and "Low-Sugar Yogurt Ice Cream," topped with Melon shell. One of the two items will be given at random.
Along with the pop-up store, Yoajung will also run a promotion offering 100,000 Yoajung coupons to MUSINSA Store members. MUSINSA app users can claim a total of 100,000 Yoajung coupons on a first-come, first-served basis through the Musinsa Black Friday event page. The coupons include exchange vouchers for Premium Fresh Mango Bingsu and Dubai chocolate, as well as value coupons worth 10,000 won, 5,000 won and 3,000 won. They will be distributed at random. In addition, Yoajung members will also receive a "MUSINSA 20% discount coupon" that can be used during MUSINSA Mujinjang, the company's biggest event in the first half of the year.
A Yoajung official said, "We will continue to pursue collaborations that can expand the brand experience."
Kim Se-hyung
