Lotte Department Store will hold its 2026 Summer Regular Sale through the 12th of next month as it moves to capture peak summer shopping demand.
About 400 brands across fashion, sports, kids, and living categories will take part in the sale, offering discounts of up to 40%.
With heat advisories arriving earlier than usual and demand for summer merchandise rising sharply, the company plans to showcase best-selling seasonal items at its highest discount rates in the first half of the year.
During the sale period, customers will receive generous shopping benefits, including Lotte Department Store gift certificates worth up to 15% of their purchase amount, depending on the product category.
In the fashion section, spring and summer new arrivals will be sold at discounts of up to 40%.
Luxury labels such as Thom Browne, Jacquemus, Tory Burch, and Ami will join popular K-fashion brands including Loeuvre, Rave, and Seter. For the vacation season, Nike Swim and Arena will offer swimwear and beachwear at discounts of up to 20%.
Pop-up stores will also be operated at individual branches.
At the Dongtan branch, a pop-up for premium swimwear brand Plage will run through the 9th of next month. At Lotte World Mall, a pop-up for kids' swimwear brand Swimma Bebe will be held from the 4th to the 19th of next month.
Lotte World Mall will also host a Beanpole x Hunter collaboration pop-up through the 12th of next month, selling limited-edition rain boots and raincoats at special prices. At the main store, a Crocs pop-up will run through the 9th of next month, offering sandals and clogs at discounts of up to 30%.
In the living category, the company will hold a Cooling Bedding Festival.
Popular brands including Allerman, Sesa, and The House will participate, offering cooling blankets and summer bedding at discounts of up to 60% while presenting a range of functional bedding products designed for better sleep in the heat.
Experience-based events will also be featured.
At seven stores in the Busan metropolitan area, Lotte Department Store will run the All-Star Shopping Week with Lotte Giants. Through the 30th, customers who make purchases at stores in the region will be entered into a drawing for tickets to the 500-seat Lotte Department Store x Lotte Giants Match Day event.
A Lotte Department Store official said the company has strengthened practical shopping benefits that customers can feel, given expectations that this summer's heat and monsoon season will last for an extended period. The official added that, through its collaboration with Lotte Giants, the company has prepared a festival where customers can enjoy shopping and baseball together, and expressed hope for strong interest from shoppers.
