Seoul Milk Cooperative said on the 8th that it will launch two Wang Jjayo Jjayo Ice Cream products. The new summer items are based on its stick-type yogurt, 'Jjayo Jjayo,' which was introduced in September 2009.
According to Seoul Milk Cooperative, Wang Jjayo Jjayo Ice Cream is a pencil-type ice cream version of 'Jjayo Jjayo' and will be released in grape and strawberry flavors. It features ice crystals and jelly for a crunchy, chewy texture, and its volume has been tripled compared with the original Jjayo Jjayo. The cooperative said the product reflects customer demand to freeze Jjayo Jjayo and eat it as a summer ice cream substitute. Wang Jjayo Jjayo Ice Cream will be sold at convenience stores, supermarkets and other offline retailers, as well as major online channels.
Park Jae-beom, head of the dessert team at Seoul Milk Cooperative, said, "Wang Jjayo Jjayo is a new reinterpretation of Jjayo Jjayo as ice cream. We expect it to become a healthy ice cream snack for children and bring adults a taste of nostalgia."
Kim Se-hyung, Sportschosun, fax123@sportschosun.com
